At Cree Lighting® we believe in better lighting. Better light is beautiful light. But it's more than just beautiful. It is light that makes you feel more productive, more relaxed and safer. Better light changes everything. That's why the new and improved 90+ CRI Cree Lighting® professional series LED bulb feature high color rendering that enhances your space and makes the colors of your decor appear vibrant, richer and more natural - true colors the way they are meant to be experienced. Better light is beautiful light. The BR professional series flood lamp is part of our new and improved LED lamp family and features a remarkable combination of bright, wide flood light, high color rendering and quiet dimming. Even better, BR series lamps are incredibly efficient, last up to 6 times longer than the cheap LED bulbs and provide up to 89% energy savings compared to incandescent.